3 Winning Structures - VSL

#1 Civilian’s Discovery

Hook
Lead
Personal Sob Story
(I’m just like you)
How It Got Bad;
Physical Pain
Tried Everything…
Nothing helped
It Got Worse
Emotional Pain
Guru Discovery
He Helps Others Fix My Problem
Uniq. Mech. P
Uniq. Mech. S
Results From Scientific Studies
Ingredients are rare and hard-to-source
I created a test batch
My close circle loved the product
Word Of Mouth has spread like wildfire
The Product Is Born
Ingredient <> Benefit
We added XYZ to make it even better
AOV Close

As a small business we are constantly at risk of running out of stock. I’m not adding a greedy markup, which is why we produce in small batches. I encourge you to order as many units as possible to save $ and avoid the disapointment when we sell out.
Consistency is key. Although the [product] acts immediately - studies have shown that in order to see a visible change that lasts, you must take [product] for 3+ months. | | | Moneyback Guarantee | | | Call To Action | | | FAQ (optional) | |

#2 Guru’s Discovery

Hook
Lead
I have a solution, it’s not what you think;
Tease benefits, but don’t reveal anything
Status Delta
(My Name Is Dr. …)
Everything You Know About XYZ Is Wrong
Big Pharma wouldn’t profit billions if you had a solution
Uniq. Mech. P
Scary consequences
But there’s hope
Uniq. Mech. S
I made it even better
Results From Scientific Studies
Ingredients Aren’t Available To The Public
(But I got links)
I created a test batch
My close circle loved the product
The Product Is Born
Its UM gets you all the benefits you want
We added XYZ to get you results faster
AOV Close

As a small business we are constantly at risk of running out of stock. I’m not adding a greedy markup, which is why we produce in small batches. I encourge you to order as many units as possible to save $ and avoid the disapointment when we sell out.
Consistency is key. Studies have shown that in order to see a visible change, you must take XYZ for 3+ months. | | | Moneyback Guarantee | | | Call To Action | | | FAQ (optional) | |

#3 Guthy Renker Style: UGC x VSL

Hook
5 Raving Testimonials
Guru’s Transformation (Teaser)

1. I was just like you
2. But then I discovered THIS |  |

| Credibility clip (TV / Podcast / Interview) | | | 5 Raving Testimonials | | | Status Delta | | | Guru’s Story (I was like you) | | | I started researching… | | | I discovered a secret nobody talks about. When I tried it - I transformed. (Tease UMS) | | | Uniq. Mech. P (Pt.1) 1. My UMS Will Fix It 2. Testimonial | | | Uniq. Mech. P (Pt.2) 1. My UMS Will Fix It 2. Testimonial | | | Uniq. Mech. P (Pt.3) 1. My UMS Will Fix It 2. Testimonial | | | My altruistic mission | | | UMS Component (Pt.1) 1. How It Works 2. How It Gets You Benefits 3. Retail stuff doesn’t work | | | UMS Component (Pt.2) 1. How It Works 2. How It Gets You Benefits 3. Retail stuff doesn’t work | | | UMS Component (Pt.3) 1. How It Works 2. How It Gets You Benefits 3. Retail stuff doesn’t work | | | When I combined all 3 - I transformed | | | And when my circle tried it - they transformed | | | UMS Reveal 1. You don’t know it bc of Big Pharma | | | Alternatives Don’t Work

Bioavailability
Inefficient dosage
Don’t target the root cause | | | I partnered with the right supplier and created my own | | | I made it in small batches first
But then it spread like wildfire | | | And we got 100s of testimonials
Testimonial | | | Features
1. Dosage
2. Convenience
3. Taste | | | 5 Testimonials | | | Call To Action #1
If you want the transformation…
Take the challenge
Usually it costs more than XXX
1. But I made it affordable
2. So you get the transformation | | | So if you order now - the price is XX | | | Get results like these
3. Testimonials | | | Moneyback Guarantee | | | Take Action Now | |