#1 Transformation Mashup
| Hook | |
|---|---|
| Testimonial 1 | |
| Testimonial 2 | |
| Testimonial 3 | |
| Uniq. Mech. P | |
| Uniq. Mech. S | |
| Product Reveal | |
| Benefits | |
| No More Old Solutions | |
| Call To Action |
#2 3 Reasons Why X Is Better Than {Old Way}
| Hook | |
|---|---|
| Reason 1 | |
| Old way v New way | |
| Reason 2 | |
| Old way v New way | |
| Reason 3 | |
| Old way v New way | |
| Call To Action | |
| Social Proof | |
| Call To Action |
#3 Social Proof Tsunami
| Hook | |
|---|---|
| Problem w/ Old Way | |
| Product Reveal | |
| Features | |
| Benefits | |
| Testimonial 1 | |
| Testimonial 2 | |
| Testimonial 3 | |
| Product-In-Action 1 | |
| Product-In-Action 2 | |
| Product-In-Action 3 | |
| Call To Action |
#4 Mashup Pitch
| Hook | |
|---|---|
| Product Reveal | |
| Testimonial 1: UMP | |
| Testimonial 2: UMS | |
| Testimonial 3: No More Old Way | |
| Testimonial 1: Benefits | |
| Testimonial 2: Results | |
| Testimonial 3: Results | |
| Guarantee | |
| Call To Action |
#5 Cause Of Change
| Hook | |
|---|---|
| Product Reveal | |
| Benefit 1 | |
| Benefit 2 | |
| Benefit 3 | |
| Before & After | |
| Uniq. Mech. S | |
| No More Old Way | |
| How To Use It | |
| Guarantee | |
| Call To Action |