#1 Product Demo + Benefits
| Hook | |
|---|---|
| Benefit 1 | |
| Benefit 2 | |
| Benefit 3 | |
| Scarcity / Urgency | |
| Call To Action |
#2 Old Way vs New Way
| Hook | |
|---|---|
| Old Way (Pain) | |
| New Way (Product Reveal) | |
| Benefits | |
| Throw Away “Old Way” | |
| Guarantee | |
| Call To Action |
#3 Emotional Story
| Hook | |
|---|---|
| Story (Pain) | |
| Problems (Agitate) | |
| Research (Bridge) | |
| Product Reveal | |
| Benefits | |
| How-To | |
| Call To Action |
#4 Transformation Mashup
| Hook | |
|---|---|
| Before & After #1 | |
| Before & After #2 | |
| Before & After #3 | |
| Benefits | |
| Throw Away “Old Way” | |
| Product Reveal | |
| Call To Action |
#5 Product In Use
| Hook | |
|---|---|
| Use Case 1 | |
| Use Case 2 | |
| Use Case 3 | |
| Throw Away “Old Way” | |
| Call To Action |