#1 Unique Mechanism
| Hook | |
|---|---|
| Edutainment | |
| Uniq. Mech. P | |
| Uniq. Mech. S | |
| Product Reveal | |
| Feature 1 + Benefit 1 | |
| Feature 2 + Benefit 2 | |
| Feature 3 + Benefit 3 | |
| No More Old Solutions | |
| Call To Action |
#2 X Reasons Why
| Hook | |
|---|---|
| Reason 1 | |
| Reason 2 | |
| Reason 3 | |
| Product Reveal | |
| Unique Mechanism | |
| Call To Action |
#3 Science & Studies
| Hook | |
|---|---|
| Green Screen - Studies | |
| (Old way doesn’t work) | |
| What Works | |
| (Unique Mechanism) | |
| Green Screen - Studies | |
| (UM does work) | |
| Product Reveal | |
| Benefits | |
| Social Proof | |
| Guarantee | |
| Call To Action |
#4 Testimonial: Personal Transformation
| Hook | |
|---|---|
| Old Me (Pain/Problem) | |
| Discovery: | |
| Uniq. Mech. P | |
| Product Reveal | |
| Guarantee | |
| Benefits / Showcase | |
| Results |
#5 Testimonial: Experiment Docuseries
| Hook | |
|---|---|
| Relatable Story | |
| Product Discovery | |
| Checkpoint A | |
| (It’s ok) | |
| Checkpoint B | |
| (I’m seeing the difference) | |
| Checkpoint C | |
| (OMG it works) | |
| Before & After |