Research: WHY
This might sound like Marketing 101 - but you need to know your audience better than they know themselves.
Nowadays, every niche is saturated and all consumers are somewhat sophisticated.
Which is why you can’t afford to target a general consumer.
You want to paint a clear picture of your target audience and call them out in your ads:
Typically you’ll find that you have 2-5 avatars. They buy differently and for different reasons.
Research: HOW
Use this https://docs.google.com/spreadsheets/d/1rUTTnkJBseL4DJgjujPnm5wITS01C7QzEg4kUEBbPyE/edit?usp=sharing to organize your insights.
Sources:
Free:
Paid:
After you study your market - fill out the Ideal Customer Profile (ICP) sheet with your research findings.
Angle - is not your hook, or your creative format. It’s the focal point of the ad. It’s that one thing viewers take away after consuming your content.
What I love doing is crafting a sales argument and pairing it with a creative format.
Your sales argument typically consists of: